Versat Automobile Limited is advancing EXEED’s introduction to the Nigerian market as the brand enters a new phase of its pre-launch journey.
The General Manager, Sales, Versat Automobile Ltd., Mr Christopher Irumudomon, said this in a statement on Tuesday in Lagos.
Irumudomon said that, as a premium brand within the Chery Automobile family, EXEED draws on Chery’s extensive investment in automotive research and development, spanning vehicle architecture, powertrain engineering, intelligent cabin systems and connected driving technology, while building its own identity around design, performance and exploration.
“For EXEED, innovation is not simply about adding more technology. It is about creating technology that meaningfully contributes to the experience behind the wheel, bringing together intelligence, convenience, connectivity and performance in ways that complement the needs of the modern driver.
“Design remains equally central to the brand. EXEED’s vehicles are built around a distinctive visual identity, balancing exterior proportions, lighting, detailing and cabin architecture with functionality and everyday usability,” he said.
He said the philosophy of “Born for More” extended beyond the vehicles themselves. EXEED’s Spirit of Exploration represented a willingness to look beyond the familiar, challenge convention and pursue new possibilities.
He added that the philosophy was aimed at individuals who were not satisfied with the ordinary and who saw mobility as an opportunity to experience more.
He noted that the positioning came at a time when Nigeria’s premium automotive market was evolving, with customers increasingly considering technology, design, performance, comfort and the overall ownership experience alongside traditional measures of luxury.
“Versat Automobile Ltd. believes EXEED is well positioned to respond to these changing expectations with a premium proposition that combines advanced technology, contemporary design and a distinct sense of character.
“The introduction of EXEED is about more than bringing another automotive brand to Nigeria.
“It is about introducing a different perspective on premium mobility, one that brings together technology, design,
performance and the freedom to explore.
“EXEED has a distinctive philosophy and a clear vision for what it wants to represent, and we are excited to give Nigerians a closer look at the brand and what it has to offer,” he said.
